What made Soviet people “soviet”? This question has dogged scholars for decades. But one innovative approach to digging into the “soviet” of Soviet life is through material objects and spaces during the late socialist era. Soviet things influenced Soviet people's gender roles, habitual choices, social trajectories, and imaginary aspirations. And, in turn, Soviet people used objects to shape their sense of self as part of a global experience of modernity that went beyond communist propaganda. How did objects make Soviet people and society "Soviet"? This live interview with Alexey Golubev will ponder this elusive question.