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Students continue to indicate increased income potential or similar career-related factors as a primary reason for pursuing a college degree. Academic Advisors can play a key support role through integrated Academic and Career advising. Career resources are varied and continue evolve, and with a dedicated and personalized approach. Academic Advisors are uniquely positioned to support a synthesized approach to student career development aligning career outcomes with academic success. Retention, mental health, on-time graduation, and placement are all positively affected as a more holistic template for the student college experience is reinforced.